Sharp Women's Health

Conference Rebrand

OBJECTIVE

The rebranding of the Sharp Women’s Health Conference revolves around the core idea of empowerment, aiming to elevate women's voices and health issues. The new brand identity reflects a commitment to addressing major health concerns impacting women today, such as reproductive health, heart disease, cancer and depression and anxiety.

One of the key aspects of the redesign is the use of bold colors, which help convey strength, vitality, and confidence. This choice not only makes the branding visually striking but also creates an inviting atmosphere that encourages exploration and learning. The color palette evokes energy and optimism, making participants feel invigorated and engaged.

The design emphasizes community and support;  using visual motifs that symbolize connection—such as interlocking flowing lines that suggest collaboration empathy and unity among women. Ultimately, this rebranding initiative will not only transform the visual identity of the Sharp Women’s Health Conference but also foster a sense of belonging and community among attendees.

SOLUTION

For the rebranding of the Sharp Women’s Health Conference, design solutions are thoughtfully curated to resonate with the themes of empowerment and community. The use of bold colors, alongside impactful visuals, plays a pivotal role in fostering an environment where critical health discussions can thrive.

The color palette is essential in creating a vibrant and energizing atmosphere and represents leading concerns in women's health (red: heart disease, pink: breast cancer, teal: overian and cervical cancer, green: depression and anxiety, yellow: infertility).  

Flowing lines and interlocking arms can represent collaboration, empathy, and unity. These visuals can serve as a powerful reminder of the shared experiences and collective strength of attendees.

In conclusion, the design solutions for the rebranding of the Sharp Women’s Health Conference is a harmonious blend of bold colors, abstract visuals. This approach elevates the conference experience but also reinforce the conference's mission of empowerment and community among attendees.