Rey’s embodies the essence of a classic Mexican diner, a nostalgic homage to the 1960s, set in the Sonoma desert. The design concept is inspired by my grandfather Reyes and incorporates seamlessly blends retro charm and rugged desert elements with a contemporary eatery design, creating a welcoming feel that appeals to families and friends alike.
Rey’s establishes a strong visual identity that resonates with the entire family reflecting creativity, authenticity, and a invokes a strong sense of home.
Rey’s Mexican-style diner takes a creative approach to graphic design that reflects its warm and inviting feel. The visual identity is carefully crafted to evoke a sense of nostalgia while being contemporary enough to engage today's audience.
The menu features a blend of rustic designs and bold, market-style typography. Warm colors like burnt orange, deep sage, and soft browns are incorporated to evoke a cozy dining experience. Hand-drawn illustrations of classic dishes, alongside charming sketches of cacti and vintage diner elements, add character and an inviting touch. The layout is designed for easy navigation, allowing diners to quickly find their favorites while enjoying the visual feast.
Rey's social media strategy leverages vibrant, eye-catching visuals. Quirky illustrations playfully accompany photographs of mouthwatering dishes, making the posts feel approachable and fun.
The combination of warm colors, textured backgrounds, and rich illustrations in the graphic design solutions not only reflects the rustic charm of Rey’s but also reinforces the diner’s mission of creating a welcoming space that narrates a story of tradition, love, and togetherness.
Nave, Latex, Mercado,
IBM Plex Sans
Menu, Secondary Menu,
Coasters, Matches,
Social Media
