The rebranding of Sherwin-Williams aims to breathe new life into its established identity while staying true to its roots in quality paint and innovation. This design incorporates a modern, craftsman approach, reflecting a balance between traditional and contemporary design elements.
The core of Sherwin-Williams’ identity lies in its rich color offerings. For the rebrand, I introduced a refreshed color palette that emphasizes more subtle hues, catering to a diverse audience.
In summary, this rebrand harnesses the creativity and vibrancy of Sherwin-Williams through a fresh visual identity that combines modern design elements with the timeless craftsmanship for which the brand is renowned.
The rebranding of Sherwin-Williams offers an exciting opportunity to enhance its visual identity through thoughtful graphic design solutions. One of the key elements of this rebrand is the simplification of the current logo. I created a more modern and versatile representation of the brand's wordmark that resonates across various applications, from packaging to digital platforms.
In addition to redesigning the brand's wordmark, I reinterpreted the iconic Sherwin-Williams paint can emblem as a series of icons throughout the design. These icons represent various product categories and services, providing a visual shorthand that enhances user comprehension.
To further improve the customer experience, a user-friendly interface was essential, particularly for the website. This updated interface focuses on simplifying and enhancing navigation.
Overall, the Sherwin-Williams rebrand aims to create a cohesive and modern visual identity that reflects quality and innovation while emphasizing user experience and customer engagement
Sentinel, Acumin Pro
Products, Brand Guidelines, Website
